Designers lead
Every creative decision belongs to a person. Our software proposes, the designer disposes.
About RugAlchemy
Where centuries of weaving tradition meet artificial intelligence
We build tools that give carpet designers more time for what matters: judgment, taste and craft.
Our mission
Empower the people who design rugs, never replace them
Rug design is one of humanity’s oldest visual languages, from Anatolian kilims to Persian court carpets. Our mission is to make that language faster to work with, so more original designs reach the loom and more designers can build sustainable careers doing what they love.
Craft-literate AI
Fields, borders, guls and repeats are first-class concepts in our models, not an afterthought.
Production first
A design is only finished when it can be woven. Knot density and yarn banks shape every output.
Our story
Born between the loom and the laptop
RugAlchemy began with a simple observation: the carpet industry had modernized its looms, logistics and retail, but the design process itself still depended on painstaking manual drafting.
We brought together textile designers who grew up around weaving workshops with machine-learning engineers who had never drawn a medallion. Together we spent 18 months studying how designers actually work: how a border resolves at the corner, why knot density changes motif scale, and what a mill needs in a production file.
The result is a platform that speaks the language of rugs fluently, and treats AI as a studio assistant rather than a substitute for the designer.
- 2021
The idea
Yael Ben-David and Eitan Shapiro, from textile design and AI research, start working on the problem in Tel Aviv.
- 2022
First studio pilots
Early access with design studios and a weaving mill shapes the product.
- 2024
Production export
Loom-ready, color-indexed exports launch for manufacturers.
- 2026
Today
Serving manufacturers, studios and retailers across 14 countries.
Our heritage
Rooted in the great weaving traditions
Before we wrote a line of code, we studied the visual grammar of the world’s rug-making cultures. These traditions are the foundation of everything RugAlchemy draws.
Central & Western Türkiye
Anatolia
Kilims and pile rugs woven for millennia, built on stepped geometry and natural dyes such as madder and indigo.
Signature motifs: Elibelinde, stepped medallions, hooks, reciprocal borders
Iran
Persia
Court and city workshops refined curvilinear drawing to the highest level, with fine knotting and elaborate medallion layouts.
Signature motifs: Herati, boteh, shah-abbasi palmettes, lobed medallions
Between the Black and Caspian seas
Caucasus
Village rugs of bold scale and saturated color, prized for their graphic strength and confident drawing.
Signature motifs: Kazak stars, hooked guls, running-dog borders
Atlas Mountains, Morocco
Maghreb
Berber weavers created deep-pile rugs with free, hand-drawn lattices and personal symbols, alongside colorful recycled-textile rugs.
Signature motifs: Lozenge lattices, Boucherouite color, protective symbols
Nordic countries
Scandinavia
Flatweave traditions such as röllakan favor restraint, rhythm and stripes, and remain a reference for modern interiors.
Signature motifs: Banded stripes, small crosses, diamond rows
Europe & America, 1920s–30s
Art Deco
Designers translated machine-age glamour into textiles: symmetry, metallic tones and stylized natural forms.
Signature motifs: Fans, sunbursts, chevrons, stepped symmetry
How we work
Built with the people who make rugs
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Learn from masters
Experienced pattern designers annotate structure, proportion and motif vocabulary, so our models understand rugs the way designers do.
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Encode production reality
Knot density, loom gauge, repeat sizes and yarn banks are built into generation, not bolted on at export.
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Design together
Studios and mills shape our roadmap through continuous pilots, reviews and feedback sessions.
Our values
What we stand for
Craftsmanship
We respect the knowledge embedded in every weaving tradition and design our tools to honour it.
Innovation
We push what’s possible with AI, always in service of real production workflows.
Originality
We help create genuinely new designs and protect our customers’ intellectual property.
Partnership
We build alongside designers, mills and retailers, and succeed only when they do.
A great rug carries the hand of its maker. Our job is to give designers more hours for that hand, not to take it away.
Responsible AI
Our commitments
AI in a cultural craft carries responsibility. These are the principles we hold ourselves to.
Original by design
We build our models to compose new designs, not to reproduce existing protected works.
Your data stays yours
Customer uploads and designs are private to each workspace and never used to train models for others.
Respect for living traditions
We credit the cultures behind each style and support initiatives that keep traditional weaving alive.
Transparency
We are open about what our tools can and cannot do, and how designs are generated.
Questions about how we build and use AI? Write to us at [email protected].
Our team
Textile people and technologists
A team spanning carpet design, weaving production, machine learning and product engineering.
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Yael Ben-David
Co-founder & CEO
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Eitan Shapiro
Co-founder & Head of Design
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Noa Mizrahi
Chief Technology Officer
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Avi Peretz
Head of Textile Production
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Tamar Friedman
Lead ML Engineer
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Omer Katz
Customer Success, Textiles
Advisors
- Rivka AzoulayMaster pattern designer
- Dr. Daniel BitonTextile historian
- Moshe HaleviCarpet manufacturing executive
Join us
We’re hiring designers and engineers who care about craft. If you speak both loom and code, or want to learn, we’d love to hear from you.
Ready to transform your design process?
See RugAlchemy working on your own motifs, palettes and production constraints in a 30-minute session with our textile team.